Thursday, September 23

Bands starting at 1:00PM ET / 10:00AM PT

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7:00 PM

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Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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12:00-1:00 PM

Main Event

Special guest presenters

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.


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Thursday, September 23

Bands start at 1:00 PM ET/10:00 AM PT

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Small Business Summit

Relax and relive the moment.

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What was covered

Great power competitors such as China and Russia have increased their military capabilities over the past 20 years, impacting how the U.S. military procures, builds, and deploys critical readiness components.  


In 2018, the U.S. National Defense Strategy, aiming to restore its competitive edge, required streamlined contracting and purchasing processes backed by a secure supply chain.


As technology advances rapidly, how are 21st-century Navy and Marine Corps teams preparing for future threats and crisis response operations? How is the Pentagon procuring, designing and deploying amphibious warships, aircraft, weapons and sensors? How has the pandemic affected the defense industrial base supply chain, and what are defense communities doing to prevent future disruptions?


On March 18, The Hill will convene members of Congress, defense and national security leaders, and more to explore how the Navy and Marine Corps can maintain military readiness domestically and abroad.


Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the video by selecting it and clicking on the "Embed Options" tab on the right. Then, simply paste in the direct link to YouTube or Vimeo. Hide this element when you're finished.

 
If you would rather embed a video or stream from a different service, use the "Livestream - iFrame Block", which can be found hidden in the Layout Tab.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

About

Great power competitors such as China and Russia have increased their military capabilities over the past 20 years, impacting how the U.S. military procures, builds, and deploys critical readiness components.  


In 2018, the U.S. National Defense Strategy, aiming to restore its competitive edge, required streamlined contracting and purchasing processes backed by a secure supply chain.


As technology advances rapidly, how are 21st-century Navy and Marine Corps teams preparing for future threats and crisis response operations? How is the Pentagon procuring, designing and deploying amphibious warships, aircraft, weapons and sensors? How has the pandemic affected the defense industrial base supply chain, and what are defense communities doing to prevent future disruptions?


On March 18, The Hill will convene members of Congress, defense and national security leaders, and more to explore how the Navy and Marine Corps can maintain military readiness domestically and abroad.


About

Small businesses make up 99 percent of all U.S. businesses, but the pandemic has forced about one-third of them to temporarily or permanently close. To stay afloat, many small businesses have had to find new, alternate ways to reach consumers across the globe, including shifting from brick-and-mortar retail to increased online engagement.


From finding skilled talent to navigating the shifting landscape of federal assistance, what are the factors that can help small businesses grow and thrive? With e-commerce spending up more than 30 percent in 2020, what is the future outlook of digital retail? And what lessons have been learned from the pandemic that could influence future policy?


The Hill will convene policymakers, small business owners, and economic experts for a deep dive into modern small businesses and what the future holds for business owners across America.

Agenda

(all times Eastern; subject to change)

 


1:00 PM - Interview with Rep. Madeleine Dean (D-PA); Member, Financial Services Committee

 

 

1:10 PM - Interview with Rep. Dan Meuser (R-PA), Member, Committee on Small Business

 

 

1:20 PM - Sponsor Perspective Presented by Wells Fargo

 

 

1:30 PM - Expert Panel with Andrea Custis, President & CEO, Urban League of Philadelphia, Jim Burnett, CEO, VestedIn and Sunny Phanthavong, Chef & Owner, Vientiane Bistro

 

Agenda:

Band One: 1:00 PM ET - 1:45 PM ET

1:00 PM

Entrepreneurial Growth and the Biden Administration

Mark Madrid, Associate Administrator, Office of Entrepreneurial Development, Small Business Administration 

1:10 PM

 View from Capitol Hill 

Rep. Young Kim (R-CA), Ranking Member, Small Business Subcommittee on Innovation, Entrepreneurship, and Workforce Development

1:20 PM

Sponsor Perspective

Provided by: 

Michael Evans, President, Alibaba Group

1:30 PM

Panel Discussion | Modern Small Business Ownership

Necia Boston, Founder, BAABS Beauty Bar 
C. Nicole Orr, Co-owner, A&C Pack and Ship 
Amy Paulose, President, AMES International

1:45 PM

Small Businesses, Global Markets

Frank Lavin, CEO & Founder, Export Now; former Ambassador to Singapore & Undersecretary of Commerce for International Trade

Band Two: 2:15 PM ET - 3:00 PM ET 

2:15 PM

Pandemic Recovery Pulse Check

Jessica Johnson-Cope, Chair, Goldman Sachs 10,000 Small Businesses Voices; President, Johnson Security Bureau

2:30 PM

 View from Capitol Hill 

Sen. Ben Cardin (D-MD), Chair, Committee on Small Business & Entrepreneurship

2:40 PM

The Gig Economy and the “Be Your Own Boss” Workforce

Ania Smith, CEO, TaskRabbit

2:50 PM

Help Wanted: Today’s Staffing Landscape

Ian Siegel, CEO & Co-founder, ZipRecruiter

Featuring:

Necia Boston

Founder

BAABS Beauty Bar

Sen. Ben Cardin (D-MD)

 Chair

Committee On Small Business & Entrepreneurship

Jessica Johnson-Cope

Chair, Goldman Sachs 10,000 Small Businesses Voices; 

President, Johnson Security Bureau

Rep. Young Kim (R-CA)

 Ranking Member

Small Business Subcommittee on Innovation, Entrepreneurship, and Workforce Development

Frank Lavin

CEO & Founder, Export Now;

Former Ambassador to Singapore & former Undersecretary of Commerce for International Trade

Mark Madrid

Associate Administrator

Office of Entrepreneurial Development, Small Business Administration

C. Nicole Orr

Co-owner

A&C Pack and Ship

Amy Paulose

President

AMES International

Ian Siegel

CEO & Co-founder

ZipRecruiter

Ania Smith

CEO

 TaskRabbit

Sponsor Perspective:

Michael Evans

President

Alibaba Group

Moderator:

Steve Clemons


Editor-at-Large

The Hill

Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download
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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register
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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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SPONSORED BY: 

Join the conversation! Tweet us using

@TheHillEvents and #TheHillSmallBiz

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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